Top 10 Best Sports Equipment Stores in South Hams

An Active Lifestyle in South Hams

South Hams is a natural playground for outdoor enthusiasts. The South West Coast Path traces the district's dramatic shoreline, Bantham and Bigbury attract surfers and kitesurfers, and the estuaries of the Dart, Avon, Erme and Kingsbridge offer some of the finest sailing and paddleboarding in Britain. Inland, Dartmoor's southern slopes provide challenging terrain for runners, walkers and cyclists.

With so many activities on the doorstep, having the right equipment is essential for safety, comfort and performance. Whether you are a seasoned sailor in Salcombe or a family buying first wetsuits for a summer holiday in Hope Cove, the stores and brands below are well worth exploring.

How We Selected These Stores

We assessed product range, expertise of staff, value for money, availability across South Devon and Plymouth, and how well each retailer caters to the outdoor and water sports that define South Hams life. Both national chains and specialist brands are included.

The Top 10 Sports Equipment Stores and Brands

1. Decathlon

Decathlon is a go-to destination for affordable sports equipment across dozens of disciplines. Its in-house brands cover everything from kayaks and paddleboards to hiking boots and cycling gear, making it ideal for families trying new activities.

2. Go Outdoors

Go Outdoors stocks a vast range of camping, hiking, cycling and fishing equipment. Its large stores and knowledgeable staff are valuable for anyone preparing to walk the coast path or camp on Dartmoor.

3. Cotswold Outdoor

Cotswold Outdoor is known for premium outdoor clothing and equipment along with expert boot-fitting services. Serious walkers appreciate its advice on technical waterproofs and layering systems for unpredictable Devon weather.

4. Mountain Warehouse

Mountain Warehouse offers practical, affordable outdoor clothing and accessories. Its stores in Devon towns make it a convenient stop for visitors who forget essentials such as waterproof jackets or walking socks.

5. Sports Direct

Sports Direct provides a wide selection of footwear, team kit and fitness equipment at competitive prices. It is popular with parents kitting out children for football, rugby and school sports.

6. Halfords

Halfords is a leading cycling retailer offering bikes, accessories and servicing. With road and gravel cycling booming in South Hams lanes, its workshops help riders keep their bikes in top condition.

7. Musto

Musto is a British sailing brand trusted by professional and recreational sailors worldwide. Its technical clothing is a familiar sight on the water during the Salcombe and Dartmouth regattas.

8. Helly Hansen

Helly Hansen combines decades of maritime heritage with high-performance sailing and outdoor apparel. Its waterproof gear is ideal for estuary sailing, coastal walking and winter watersports.

9. Saltrock

Saltrock is a surf brand with deep roots in the Devon surf scene. Its clothing and accessories capture the laid-back spirit of the coast and are popular among surfers at Bantham and beyond.

10. Trespass

Trespass offers affordable outdoor and skiwear for all ages. Its value-focused range makes it easy for families to stay warm and dry while exploring the South Hams countryside.

Supporting Independent Specialists

Alongside these well-known names, South Hams has a thriving network of independent surf shops, chandleries, bike shops and running specialists in towns such as Salcombe, Kingsbridge, Totnes and Dartmouth. These businesses offer expert local knowledge, equipment hire and repairs, and often run lessons or community events. Combining national retailers for basics with independent shops for specialist advice gives the best of both worlds.

Trends in Sports Retail

Paddleboarding has exploded in popularity, with estuaries across South Hams now busy with boarders in summer. Sustainable products made from recycled materials are in high demand, reflecting strong environmental values in the area. Equipment hire and second-hand marketplaces are growing as people look to reduce waste and cost. Wild swimming has also driven sales of wetsuits, changing robes and tow floats.

Tips for Buying Sports Equipment

Seek specialist advice for technical purchases such as wetsuits, walking boots and bikes, where fit matters enormously. Consider hiring before buying if you are trying a new sport. Choose gear suited to UK coastal conditions, including proper waterproofing and corrosion-resistant fittings. Look for end-of-season sales in autumn, when summer watersports equipment is often discounted.

Safety Equipment for Coast and Water

The South Hams coastline is beautiful but can be unpredictable, so safety equipment should be a priority for every outdoor enthusiast. Paddleboarders and kayakers should invest in properly fitted buoyancy aids and quick-release leashes, while open-water swimmers benefit from brightly coloured hats and tow floats that improve visibility. Walkers tackling the coast path need sturdy footwear, waterproof layers and a fully charged phone. Sailors should check lifejackets regularly and service inflation mechanisms annually. Specialist retailers and local clubs can advise on the right equipment and on the tide and weather awareness needed to stay safe.

Conclusion

With its remarkable mix of coast, countryside and moorland, South Hams rewards those who get outdoors. From the broad ranges at Decathlon and Go Outdoors to specialist sailing brands like Musto and Helly Hansen, these stores ensure you are fully equipped to enjoy everything the district has to offer.