Coastal Style Meets Country Charm
Interior design in North Devon has a character all its own. Inspired by golden beaches, rugged cliffs and green rolling hills, many homes combine relaxed coastal style with the warmth of traditional country living. Natural textures, soft blues and greens, sandy neutrals, reclaimed wood and handmade ceramics feature prominently in homes from Barnstaple townhouses to Croyde beach cottages.
Shoppers in the region enjoy access to both nationally recognised home decor brands and a lively scene of independent boutiques, galleries and makers. Whether you are furnishing a new home, refreshing a holiday let or searching for a unique gift, this guide highlights ten of the best home decor brands and retailers available to North Devon residents.
How We Chose These Brands
Our selection considers product quality, design appeal, value for money, availability in or near North Devon and how well each brand suits the region's popular interior styles. We have included a mixture of larger retailers and brands that champion craftsmanship and sustainability.
The Top 10 Home Decor Brands in North Devon
1. Dunelm
Dunelm is one of the UK's most popular homeware retailers, offering an enormous range of curtains, bedding, cushions, lighting and furniture. Its accessible prices and seasonal collections make it a go-to destination for North Devon shoppers refreshing their interiors.
2. The Range
The Range offers home furnishings, craft supplies, garden decor and seasonal goods under one roof. Its value-focused approach appeals to families and holiday let owners furnishing properties on a budget.
3. Next Home
Next Home brings contemporary, coordinated collections of furniture, textiles and accessories. Its coastal and natural ranges are particularly popular with homeowners who want a polished, cohesive look.
4. Laura Ashley
Known for its timeless floral prints and English country style, Laura Ashley suits the many period cottages and farmhouses across rural North Devon. Its wallpapers and fabrics remain a classic choice.
5. Cox and Cox
Cox and Cox offers design-led homeware, lighting and outdoor furniture with a stylish, understated aesthetic. Its natural materials and neutral tones fit beautifully into coastal homes.
6. Emma Bridgewater
Famous for handmade, hand-decorated pottery produced in Stoke-on-Trent, Emma Bridgewater is a favourite in country kitchens. Its colourful designs add warmth and personality to North Devon homes.
7. Joules
Joules brings its cheerful, British countryside-inspired prints to homeware, including bedding, cushions, mugs and garden accessories. Its playful designs resonate with North Devon's outdoor lifestyle.
8. Sophie Allport
Sophie Allport creates charming kitchen textiles, ceramics and gifts featuring wildlife and countryside motifs. Its designs are especially popular in rural homes and gift shops across the region.
9. Oka
For those seeking a more luxurious finish, Oka offers elegant furniture, lighting and decorative accessories with a globally inspired, relaxed style that suits larger country houses.
10. Local Makers and Independent Boutiques
No guide to North Devon decor would be complete without its independent scene. Pottery studios, textile artists, driftwood craftspeople and galleries in towns such as Appledore, Bideford and Barnstaple's Pannier Market offer one-of-a-kind pieces that capture the spirit of the coast. Appledore in particular has a long artistic tradition, with galleries showcasing local talent.
Home Decor Trends in North Devon
Sustainability is one of the defining trends in modern home decor. North Devon shoppers increasingly seek out reclaimed furniture, natural fibres such as linen, jute and wool, and locally made products that support the regional economy. Vintage and upcycled pieces are also popular, giving homes character while reducing waste.
Colour palettes continue to draw on the natural environment. Soft sea blues, sage greens, warm stone and chalky whites create calm, light-filled spaces. Texture plays an important role, with woven baskets, chunky knits and handmade ceramics adding depth to minimalist schemes. Biophilic design, bringing plants and natural materials indoors, is another growing influence.
Decorating Holiday Lets
With tourism central to the local economy, many property owners are styling holiday lets. The best results combine durable, easy-care furnishings with thoughtful details that reflect the location, such as coastal artwork, local ceramics and cosy throws for cooler evenings. Guests increasingly choose accommodation based on photographs, so well-styled interiors can directly boost bookings and nightly rates.
Tips for Creating a Coastal Country Look
Start with a neutral base of whites, creams or soft greys, then add accents inspired by the landscape. Mix natural materials, including wood, rattan, stone and linen. Layer lighting with lamps and pendants to create warmth during darker months. Finally, include a few statement pieces from local artists to give your home a genuine sense of place.
Do not be afraid to mix high street finds with vintage pieces and handmade items. A sofa from a national retailer can sit happily alongside a reclaimed oak table and a painting by a local artist, and this blend of old and new is exactly what gives many North Devon homes their relaxed, lived-in appeal.
Conclusion
North Devon's natural beauty offers endless decorating inspiration. From affordable high street favourites to heritage British brands and talented local makers, residents have a wonderful choice of home decor options. Blend quality pieces with personal and local touches, and your home will reflect the relaxed coastal charm that makes this region so special.
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