Marketing and advertising have certainly gained a bad reputation over the years with businesses doing everything they can to push their products and services to the masses.
Inbound marketing has given new light on how we attract, engage and delight customers through valuable content and excellent promotional advertising.
Creativity and value-driven marketers are now seeing a much higher ROI (return on investment) through their marketing efforts. Here, we’ll discuss the 10 key benefits for inbound marketing, if you’re still undecided on whether to implement an inbound marketing strategy.
1 – Local Area Reach
Inbound marketing allows businesses to target their local audience through targeted social media posts, target social media advertising, a local SEO strategy and many more. Thus, if you’re a local business that can only provide your products or services to the people of your residence, this part of inbound marketing will be extremely beneficial.
2 – National/ Global Reach
This marketing strategy is not just set to your local area, as online advertising has the capability of being seen by anyone in the world. Just like you can communicate with someone from another country, you can also advertise your product and service to your target audience in another country.
3 – Lots of Resources to Learn
Implementing inbound marketing across many digital platforms isn’t easy. However, with the available free or paid tools out there today – if you dedicate some time to learning the craft of each individual part of inbound marketing, you will begin to take over your contenders.
4 – Boost in Traffic
With the array of tools and platforms you have at your disposal, there are so many ways you can reach your target audience. Whether that be through social media platforms (Facebook, Instagram, Twitter, etc) or through a well-thought-out SEO strategy – there are a myriad of avenues through which your consumer can find your website.
Inbound marketing experts Fuelius managed to gain their client ‘Caesarstone’ a 50% increase in sales (year on year) and a 641% increase in lead generation using effective inbound marketing techniques.
5 – Cost-Effective
Compared to traditional marketing methods, inbound marketing is much more affordable. Billboards, TV advertising, trade show presentations, etc are all huge expenses to a business when looking to market itself.
However, for the majority of inbound marketing, you will only need to invest in necessary tools that help you and advertising costs when you’re looking to push your product or service to your target audience.
6 – Credibility
Once you begin to build an audience for the company, you will notice that people begin to give you more credit for your work. This leads to you being trusted by the wider public much more when people choose to go with you.
Having well-reviewed products or services, along with testimonials all over your website and social media posts allows you to appear as the authority in your niche – leading to more sales in the long haul.
7 – Brand Awareness
Without any form of inbound marketing online, you’ll never be known outside of the people who’ve known your business since launch. Word of mouth is still a great way of doing business but if you want true global brand awareness for your product or service – inbound marketing will multiply that.
8 – Increased Engagement
As you begin to target an audience that you know will be interested in your product or service, you will notice that your engagement rates will increase. If you’re offering something that could be a helping hand to someone, they’re going to share it with others who will need it too.
9 – Sustainability
Although it is a relatively new marketing method, with there being so many platforms that you can advertise on – it will certainly be a long-time marketing tactic that businesses use. Thus, you won’t have to worry about one platform shutting down as there are many more that you can promote.
10 – Versatility
No matter the niche you’re in or whether you’re selling a product or service – inbound marketing has the potential to work for every company around the world choosing to promote online. One strategy may not work for you but will work for other businesses so the testing phase is extremely important with a new inbound marketing strategy.